It’s not often I (read: never) write about my job here, but I’m asking for advice, should anyone be so kind as to share.
I’m currently working with a software development company. This company is considering implementing a business blog for a number purposes including marketing (not as in SEM or SEO, but to a group of clients who would frequent our site); news, opinion and information regarding our industry; creating a system of online help and a knowledge-base for both clients and developers; and as an aide to the current development cycle. I’ve been put in charge of putting together a presentation for a group of decision makers in which I seek to present why a blog would be a good solution to some of our needs. If any reader has worked at a company using blogs for business, I’d be very interested in hearing about your experiences with it.
The angle I’m planning to work from is that of an ‘internal company blog’ where our clients are actually a part of our company, a part of our development process, and a part of the decision making process in regards to new features. The blog would also be used to add a personal side to the company where company heads could share their thoughts on our industry, and where developers could create an online-help/knowledge-base for both our clients and themselves.
I’ve done a good amount of research, but I’d be interested in hearing some of your stories, the good, the bad, and the ugly. How has business blogging helped your business, if at all?